You know that email marketing is one of the most effective ways to reach your target audience, grow your business, and sell more products. But you also know that a lot of people hate email because they feel like they get too many irrelevant emails every day. The trick is to find the right balance between sending useful emails and not annoying your audience. With this in mind, here are seven tips to write emails that get opened and clicked on. Read on to find out how you can raise the open rate of your next email campaign and drive more traffic to your website or blog.
Focus on sending emails that your audience actually wants to read When you're deciding what to write in your next email campaign, you should focus on sending emails that your audience actually wants to read. You want to send content that is genuinely useful to your subscribers and solve a problem for them. If you're sending out emails for the sake of it or if it isn't relevant to your audience, you can expect a lower open rate. That's because people will be less likely to care about your emails if they don't have any value to them. But if you send emails that your audience wants to read, they will be more likely to open them and click through. If you're not sure what kind of content to send in your emails, look at the topics that perform well on your blog. Then, try to expand on those topics and create more comprehensive content that you can send to your subscribers via email. Also, don’t overwhelm your readers with too many emails. 1 or 2 emails per week are the maximum. Make your subject line as important as your content The moment someone sees your email in their inbox, they will make a decision about whether to open it or not within the next 5 seconds. That's why your subject line is even more important than the content of your email. The subject line is the only thing that your subscribers will see before deciding whether to open your email or not. And the bad news is that the majority of emails get deleted without even being opened. So, if you want to stand out from the crowd, you need to make sure your subject line is engaging. And it's not just about using clickbait or misleading titles. You actually need to craft a subject line that gives your reader a sneak peak into the content of your email.
Here are things to keep in mind for better open rates:
keep headlines short and to the point
Highlight the immediate value- why should they open now?
use relevant emojis to stand out
Using all of the above will help you create subject lines that will stand out in your subscriber’s inbox:
Write emails with a clear call to action A clear call to action is essential, but what is a call to action? A call to action is a request to your reader to take some sort of action. It could be clicking through to your website, signing up to your email list, sharing your content on social media, downloading your free ebook etc. If you want to improve the click-through rate on your emails, you need to make the click-through action as easy as possible for your readers. Your emails should be easy to understand and straightforward, without any sort of fluff or confusing language. At the same time, you do not want to sound salesy or push your readers too hard. You just want to make it as easy as possible for your readers to take the action you would like them to take. Don't be afraid to ask for the sale You should never be afraid to ask for the sale in your email marketing campaigns. The majority of your readers will expect you to end your email with a sales pitch. You can still write effective emails without being overly salesy. But you do have to be prepared to ask your readers to take action. You need to make sure that your call to action is clear and easy for your readers to understand. You don't want to give your readers any reason to get annoyed with you. You need to remember that your emails are one of the few methods of communication that you can directly control. Email marketing is like a one-on-one conversation with your readers. You can use sales language but you don't want to get salesy. You just want to ask your readers to take the action that you want them to take. Use urgency to increase clicks You can also use urgency to increase clicks on your email links. Urgency can work well in a lot of different scenarios. You can use urgency when you're running a promotion, trying to get more subscribers or trying to get your readers to visit your page. You can use urgency to let your readers know that the offer will only last for a limited amount of time. Urgency is one of the most reliable ways to get more clicks. You can see an immediate spike in your click-through rate when you use it correctly. But, you need to make sure that you don't use urgency in a misleading way. You don't want to give the impression that your offer is ending soon when it isn't. You don't want to promise something that you can't deliver. You don't want to promise that your promotion or offer will last for a limited amount of time when it isn't true. Send emails at the right time of day One of the best ways to increase the click-through rate of your email marketing campaigns is to send your emails at the right time of day. This might sound a bit strange but it actually makes sense. You don't want to send your emails at 2 o'clock in the morning or at 3 o'clock in the afternoon. You don't want to send your emails when you know that most people would have already left the office. You want to send your emails at a time when the majority of your readers are actually truly awake and checking their emails. You want to send your emails at a time when it is most likely that your subscribers will see them and click through. What are the best and worst times to send emails?
· Thursday is the best day to send emails with the highest revenue per recipient rate
· 9-11 am seems to be the best time
· Saturday is the worst day to send emails
· After 6 pm is the worst time to target your audience
Summing up When it comes to writing emails that get opened and clicked on, there are a few simple tips that you can follow. You want to focus on sending emails that your audience actually wants to read. You need to make your subject line as important as your content. You need to write emails with a clear call to action. You don't want to be afraid to ask for the sale. You can use urgency to increase clicks. And you need to send your emails at the right time of day. With these tips, you can expect to see an increase in the open rate of your email marketing campaigns.